Who is your ideal target audience? Is it local people in your area that you are wanting to attract or businesses that need your products or services?
What can your ideal visitor achieve from your website? Gather information, purchase a physical or digital product, sign up for an online course? Different websites have different goals!
When are your visitors coming to your website? Do you have a steady flow of visitors or do they only come once you send that email blast or use another online marketing strategy?
Your website should be developed with the end user in mind. You need to offer first time visitors a pleasant experience and make it easy for them to navigate and move around your site. You essentially want to convert them from a visitor into a customer or client and make sure they come back and visit your site again. Your audience is looking to you as a reliable source of information and good overall user experience.